Focus Group Analysis

For our focus group we asked three film fans what they thought of our three ideas and what they liked, disliked and what they think was missing. We filmed their reply so we could always go back to it.

Idea one is of a man who finds a bag on an empty street, he looks inside and decides to take what ever might be inside. A second man sees him with the bag and follows him. The first man realises and tries to run away by going through/around/over obstacles and doing so drops the bag from a bridge and it floats away to a bank where the camera pans up onto who will be the main character finding the bag puts it on his back and walks away.

Idea two is a drug deal undertaking which is interrupted by the sound of police sirens and both men run in opposite directions. The dealer is then chased by an under cover police officer in plain clothes. The dealer hides and eludes the police officer where then walks away from the camera where the opening credit would then roll.

Idea three opens in a small room with a shot of a man tied up to a chair, he is being interrogated by a unknown person behind the camera. The man in the chair has different flashbacks to him running away from an unseen antagonist, he over comes obstacles to try and escape but ends up being caught and in the situation we see him in the first place. The unknown man is asking questions like "where is it?" "what have you done with it?". When the man in the chair is unblind folded once his eyes have adjusted he sees an silhouette of a man still unseen and a door which is then kicked down by our protagonist and saves the man in the chair.


The focus group tells us that the best ideas are idea three and one. They thought that idea two would be difficult to do and not very interesting. They said that they wouldn't go and see number two at the cinema but they would with number one and three. They said that the idea of the bag and the mystery of what was in the bag was a good idea.

What we have taken from the focus group is that idea three is the best and that we should try to use the mystery concept while filming.